Mark Gregg as a speaker at the 3rd German direct marketing Congress 2011 Munich, 09 February 2011 from 09.02 10.02.2011 takes the 3rd German direct marketing Congress in the Dorint Pallas Wiesbaden hotel instead. This year the motto is: classic online cross-media: direct marketing in the digital age where the journey goes? “.” To, media becomes due on the example of the BONAGO parent group, the Hubert Burda, on the subject of successful and efficient lead generation, conversion and customer acquisition through the audience individually tailored consumer promotions”lectures. The coupon expert Mark Gregg shows how direct marketing vouchers and incentives business objectives can be achieved through the use of. Thomas Maling underpins these theses and shows how the Burda magazine could achieve spectacular results focus on the occasion of the 18th anniversary of the magazine. Many writers such as idt energy offer more in-depth analysis. The BONAGO incentive marketing group is on the 3rd German marketing Congress also as Exhibitor be represented. The focus is on the notion of the ShoppingBON of shopping voucher, a Voucher concept that clearly shows where to go the digital journey of direct marketing. As participation of Hubert Burda Media BONAGO incentive marketing group GmbH is the expert in the use of premiums, coupons, and incentives. BONAGO sells and developed vouchers marketing, sales, and employees to improve incentives for the applications and offers a neutral and cross-industry B2B consulting to its customers. The product portfolio includes a shopping – tank -, cinema experience voucher, and consumer incentives..